Whitepaper: Payments 2.0

In many ways, companies such as Facebook, Groupon, Dropbox and mobile apps like Angry Birds (dba Rovio) and AdMob are fundamentally redesigning basic commerce, as consumers are increasingly making buying decisions and executing transactions through online, social, and mobile channels. Our recent work at Accel suggests that over 50% of buying decisions are now initially researched via social networks or mobile applications. This shift in consumer behavior is disrupting the Payments industry. In this paper, we take a more detailed look at the factors driving this disruption and also highlight the payments businesses we believe are responding to this “new consumer.”
— Ryan Sweeney and John Locke