Whitepaper: Rise of the Social Web

While the rise of sites like Facebook and Twitter appears to still be in its early phase, these sites have enabled an astonishingly rapid transformation of the gaming industry and appear to be paving the way for a more fundamental disruption of many other categories of web businesses. To understand how and why, it helps to compare the Rise of the Social Web to the other fundamental disruptions in the media landscape.
— Kevin Efrusy and Andrew Braccia