Whitepaper: The Apple-ization of the Enterprise

For today’s hyper-connected, always-tethered employee, the notion of acceptable information technology is as much about the experience as it is about business productivity. WIth the lines between home and office continuing to blur, employees are choosig devices that more so reflect their personal identities than their professional ones. Companies around the world are waking up to sleek silver hardware across their organizations as “Apple-ization” of the enterprise takes shape. Apple has succeeded where others have failed, developing companion technology for the workplace that supports the needs of today’s round-the-clock employee. We aim to explore the origins of the post-PC era, the accompanied rise of Apple, and the subtle but important implications for the next generation of software companies.
— Ryan Sweeney, Vas Natarajan, and Andrew Braccia