A lot of design thought – and research – went into a single red button that appears on Google Plus, according to Brynn Evans, Lead UX Designer at Google. Research showed that red buttons often attract more clicks, but designers worried that the color wasn’t consistent with Google’s other style guidelines. The solution: the red button appears in certain cases on Google Plus, but not in others.
“Designers are going to start with an instinct,” Evans says. “But data changes the final product.”
The red button compromise highlights the ongoing tug-of-war between the art and science of design and the way designers are coming up with creative solutions. David Gauquelin, Head of Design at Prezi, says that ideally, data is used both as an inspiration for good design and as a way of validating what’s already been created.
Similarly, Bradford Cross, CEO of Prismatic, shares that he starts with instinct and ideas, and that he'll use data to help make decisions, but cautions that teams need to be very careful about getting the right information and have a clear understanding of where it’s coming from.
This insightful discussion also dives into the nuance on how the panelists define and collect meaningful data.