Design plays in important role in inspiring consumers to book a hotel, check out with a full cart and sell digital goods online.
“We always say it’s three taps and a swipe to book a hotel,” said Sam MacDonnell, CTO of Hotel Tonight. “It’s a ‘wow’ moment for users.”
Hotel Tonight manages to reduce a complex transaction down to a few simple gestures through innovative design. Hotels give Hotel Tonight their unsold rooms; the app shows users the day's best values and lets them book a room easily and securely on their smartphone.
When it comes to the checkout experience Andy notes that upon the release of the Bonobos “1-2-3” check out experience, they saw in a 17% lift. "Creating a beautiful checkout process is where you can move the needle the most on conversion."
Sahil Lavignia, Founder & CEO of Gumroad, explains how much thought and intelligent design goes in to making their product the easiest and most efficient way to sell digital content to customers. "It's not like what's the simplest credit card form ever; that doesn't always equate to the most volume." Sahil explains understanding and analyzing customer variables are the key to converting sales quickly.