Apple’s Worldwide Developers Conference (WWDC) is again upon us, with the Apple hype machine cranking on all cylinders.
In celebration of the event – and the much-anticipated release of new software and hardware products – we dug through our archives to look back at the predictions made by the Accel team in 2012. I, along with my colleagues Andrew Braccia and Vas Natarajan, published a whitepaper titled, “Apple-ization of the Enterprise: What the Growing Wave of Apple Hardware in the Workplace Means for Today’s Software Entrepreneurs.”
Fortunately, most of our perspectives still hold true, and continue to reflect Apple’s focus on design and innovation. To this day, the impact of such game-changing design and functionality has permeated across nearly every consumer- and business-grade piece of software and hardware.
Perhaps the most important trend we identified and discussed was this, which came exactly two years ago:
"Apple ignited a hardware trend that has dramatically changed the way enterprise software entrepreneurs think about product. Developers are now being challenged to reimagine their applications in light of the Apple-aesthetic, crafting elegant, design-led experiences that don’t feel much like work."
– Ryan Sweeney, Partner
Apple-ization of the Enterprise:
What the Growing Wave of Apple Hardware in the Workplace Means for Today’s Software Entrepreneurs
For today’s hyper-connected, always-tethered employee, the notion of acceptable information technology is as much about the experience as it is about business productivity. With the lines between home and office continuing to blur, employees are choosing devices that more so reflect their personal identities than their professional ones. Increasingly, that choice is for products designed and manufactured by Apple, and the trend has spread far beyond the engineering teams at Silicon Valley startups. Slim form factors and fast boot times are supplanting heavy, indistinguishable devices notoriously slow-to-start. Companies around the world are waking up to sleek silver hardware across their organizations as “Apple-ization” of the enterprise takes shape. Apple has succeeded where others have failed, developing companion technology for the workplace that supports the needs of today’s round-the-clock employee.
And what started as a hardware trend has had reverberating effects for how enterprise software entrepreneurs think about product. Not only has this movement presented a unique opportunity to launch Apple-led software, but developers are also being challenged to reimagine their applications in light of the Apple-aesthetic, crafting elegant, design-led experiences that don’t feel much like work. In keeping with this new standard of interactivity, how are entrepreneurs marrying deep software sophistication with a fun UI and UX?
In this paper, we aim to explore the origins of the post-PC era, the accompanied rise of Apple, and the subtle but important implications for the next generation of software companies.
Apple and the Post-PC Era
The post-PC premise is one we’re all experiencing in some shape or form. In today’s service-oriented, information economy, employees are eagerly participating in business dialogue at all hours of the day while collaborating with colleagues across the globe. We are rarely leaving our laptops, tablets and smartphones behind on our desks, feeling the consequences of our technology choices in the car, at home, at the restaurant or at the airport. As such, users aren’t purchasing just any device – they are purchasing companion devices: technology that they’re never afraid to carry around with them, tools that they’re willing and even eager to engage with at all hours of the day. Such is what has come to define the post-PC era, the period when user-defined productivity devices began reconfiguring the structure of corporate IT. As the nature of work evolves beyond the walls of the office (and past the PC-centric cubicle) employees are demanding choice in their technology procurement that bares a deeper reflection of their own values.
The full text can be found here: https://theaccelblog.squarespace.com/blog/accel-whitepaper-the-apple-ization-of-the-enterprise