Chances are you haven’t heard of Pond5.
But, if you’ve watched films like Iron Man, Thor or Dallas Buyers Club, television shows like The Walking Dead or House of Cards or music videos from Macklemore, then you’ve seen Pond5 video clips in action.
Pond5 has quietly become one of the most interesting global marketplaces, allowing artists to sell their video clips, music and illustrations online – all at their own price. There are now more than 15 million pieces of media content on Pond5 from 30,000 artists in 127 countries – and growing quickly.
Anyone can purchase this content, and Pond5's customers and community range from students working on school projects, to emerging artists creating YouTube and Vimeo videos, to some of the largest advertising agencies globally creating Super Bowl ads.
While all of this has resulted in a thriving marketplace business, one of the traits we love most about Pond5 is its authenticity. Pond5 is built for creators – not to be flashy.
Starting with founder and CEO Tom Bennett, a former videographer himself, the Pond5 team prioritizes serving media creators above all else. They split profits 50/50 with artists. They emphasize product development over marketing.
And, up until today, they never raised outside funding, preferring to organically grow their community.
While the funding piece changes today as we lead a $61 million Series A into the company with our friends at Stripes, what remains the same is Pond5's focus on putting the artist and media creator at the forefront of its platform, and doing all they can to support the (growing) community.
In classic Pond5 fashion, the team made a video to share the announcement. We’re thrilled to be a part of this company.
– John Locke