People today have limited patience when navigating a website or mobile app. More than ever, poor user experiences are unacceptable because it's costly. The cost isn't just frustration. Bad experiences can cost companies millions of dollars a year in lost opportunity. Understanding why people make decisions and what they think is a necessity in creating a great customer experience.
This is why we are thrilled to work with the team at UserTesting. The platform is making it easier than ever before to collect feedback so companies can make more insightful decisions about how to foster product engagement and loyalty.
UserTesting is transforming the way in which companies understand their end user, resulting in anything from higher net promoter scores to increased conversion rates. Companies simply can’t afford not to conduct user testing.
Up until now, getting feedback from a large relevant sample size was expensive and difficult. Companies have struggled to get relevant customer participation, while dealing with complexity in reaching all applicable platforms because of end-technology fragmentation (device, browser, operating system, etc.). UserTesting, naturally, has made this much simpler. The company created a service that makes it easy and fast for anyone to do usability testing at scale, while hitting the specific audiences that matter to thousands of companies in any number of industries. Sure, this is great for companies. But we think the fact that companies like Apple, Google, Facebook, eBay and Evernote are giving people a say in the direction of those respective products is pretty great too.
To Darrell Benatar, Dave Garr, Chris Hicken and the entire UserTesting team – thank you for all the great work to help companies get smarter and better serve their customers. We’re ready to get to work!