Our moderator, the spirited Daniel Burka, Design Partner, Google brought his A-game to this panel discussion with a lot of provoking questions, kicking things off with a simple one: “Why the hell do we need PMs anyways?”
It’s true, getting developers, designers and product managers on the same page is a huge challenge for tech companies. One solution: get them in the same space.
“Some of the worst friction occurs when people sit apart,” said Squarespace Founder and CEO, Anthony Casalena. Squarespace, which has grown from one employee (Casalena) to 280 workers, is a big believer in having engineers, designers and product managers work in a common area. Arianna Orland, Former Creative Lead at Zynga agreed: co-location fosters collaboration. She is a big advocate of the “war room” - dedicated spaces where teams show and share what they are thinking of or working on.
The panelists dive into everything from techniques on how to master the “soft skills” of design, to tips on how designers can present their ideas and get them on the product roadmap.
Be sure to listen for the thoughtful responses to the poetic question asked by attendee/guest speaker Matias Duarte, VP of Android Design. “Isn’t part of design’s role to make tangible the seemingly impossible future, and seduce us into its inevitability?”